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The Brand Called YOU

Take a moment to look around you. Look at the clothes you are wearing. The cup you are drinking from. What’s in your cup. The pen you write with: your phone and your car. Everything around you represents a brand.

You are branded. Organizations spend lots of money creating a brand to get your attention.

What about you? Are you a brand?

The concept of personal branding has gained momentum in the past few years and has become a buzzword. But there is still confusion about it and whether or not it’s something you should consider doing for yourself.

What is personal branding?

PersonalBrand.com defined personal branding as the conscious and intentional effort to create and influence public perceptions of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a more significant impact.

Your personal brand is how you appear to the world. It’s your reputation and what people say about you when you’re not in the room.

Personal branding isn’t just for entrepreneurs and organizations. We could all benefit from personal branding.

Why should you build your personal brand?

Your name is your greatest asset and will stay with you for the rest of your life. The key to long-term success is to be intentional and transform it into a personal brand that others will recognize.

You might be thinking, “Why do I need to create my personal brand?”

Here are four reasons you should build your personal brand.

1. Find a better job (or a job): Where you are now in your career is not where you will always be. Building your personal brand can help you find a better job or a job. You can foster your personal brand by blogging, creating content in other forms, or making meaningful comments on online articles, or social media posts.

This shows potential employers that you care enough about who you are that you are willing to go out of your way to work and establish yourself as a subject matter expert without getting paid.

2. Gain more clients: Whether you work for yourself or someone else, you are always looking to create connections and attract more clients to your business. Research has shown that people are likely to trust other people than a company.

Creating your personal brand allows you to showcase how you differentiate yourself and your thought-leadership. This will enable clients to understand who you are, how you work, and why you are better than your competitors.

3. Grow your network: Have you heard that saying, "It's not what you know; it's who you know?" This is so true. Developing your personal brand can help you create a strong network with more leads, better advice, and better business opportunities.

4. Control your message: Have you Googled yourself recently? If you haven't, you should. You may think you don't have a personal brand, but you do. But it may not be the one you created for yourself. Someone else may have done it for you. When you are intentional about your personal brand, then you control your message and not others.

Make a consistent effort to develop your personal brand identity. This is how you control how others perceive you. Your brand is your reputation and the things you are known for. Be intentional with your brand.

If creating your personal brand is something you want to work on, I would love to help you. Click here to schedule a time to chat.


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